Behavioural targeting is a marketing method that uses web user information to strengthen advertising campaigns. The technique involves gathering data from a variety of sources about the potential customer’s online browsing and shopping behaviours. The primary purpose of this technique is to deliver advertising messages to the behavioural target markets that have shown the most interest in them.

Behavioural targeting is a marketing technique that utilizes web client data to reinforce publicizing efforts. The strategy includes gathering information from an assortment of sources about the potential client's online browsing and shopping practices. The primary purpose of this technique is to convey advertising messages to the behavioural target markets that have appeared most interest in them.

• Increase in User Engagement
• Higher Number of Ad Click-Through
• Improved Conversion Rates